Rah e Maa (Path of a Mother)
Rah-e-maa offers a speech-based service that connects expectant fathers to each other and to doctors over a simple phone call. The service provides an opportunity for users to share stories and learn from each others' experiences while keeping myths and common misconceptions in check. It also provides an avenue for fathers to connect with doctors and ask them questions from the comfort of their home. The service is free for all callers, and is targeted towards low-income, low-literate users whose access to professional healthcare services is limited logistically and financially.